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Why Matcha?

Matcha & Health

Matcha is ground green tea, so all of the usual benefits from drinking green tea are present, but in much, much greater quantities because you are consuming the leaves themselves, not just what you can seep out of them. A cup of matcha, for instance, has ten times the amount of antioxidants that a cup of green tea has. Matcha also contains polyphenols, L-theanine and EGCG - all compounds credited with helping to bolster your immune system. Better still, L-theanine is associated with helping improve brain function and alertness, without the crash of caffeine, while EGCG (epigallocatechin gallate) is associated with cancer-fighting properties.

Antioxidants per cup

One Cup of Green Tea
Green Tea
One Cup of Matcha Tea
Matcha Tea

Grades & Quality of Matcha

Calling matcha ceremonial grade isn’t just a fancy label to make you pay a premium - it is a label that matcha has to earn. TruMatcha provides you with high-quality ceremonial grade matcha because it’s the best kind of matcha you can have: originating in Japan (likely from Nishio or Uji), shade-grown (allowing for its intense green color), lightly sweet (a product of growing in shade and an indicator of L-theanine) and distinct in its texture (a silky powder that is incredibly fine.) So, the next time you see matcha and it has a strange yellow or brown tinge, keep in mind, it’s probably not ceremonial grade.

kitchen Grade
Below average
Used in blended drinks, desserts, and other recipes.
cafe Grade
Used in blended drinks, desserts, and other recipes.
classic Grade
above average
Used in tea prepared in a bowl.
ceremonial Grade
Used in tea prepared in a bowl.
Matcha Samples

Powerful Antioxidants

The outstanding amount of antioxidants present in matcha is largely owed to catechins, a type of antioxidant, and matcha specifically is known for its incredibly high concentration of epigallocatechin gallate (EGCg), an antioxidant that has been lauded for being most effective at combating various kinds of cancers. Because matcha has so much of it (up to 100 times more than other teas on available) it is an effective aid in an anti-cancer lifestyle - and who wouldn’t like to stay cancer free?

(Oxygen Radical Absorbance Capacity)
Orac Graph
(From start to finish)
Orac Graph

Matcha vs Coffee

If you’re in need of a caffeine boost for morning, noon or night, matcha can help give you a steady, clean boost of energy - with 34mg of caffeine compared to 60mg of caffeine present in a cup of coffee, matcha does indeed have less caffeine (though it has more than the 25mg of caffeine present in your average cup of tea) - but the caffeine that is present burns slowly in the body. Instead of a shot in the arm that the caffeine in coffee feels like, matcha caffeine highs are slowly metabolized by the body (because the caffeine itself binds to the huge amount of catechins present in matcha) producing a pleasant, low intensity buzz. Instead of a spike to maximum jitteriness, matcha’s caffeine zip is slow and steady, and the descent is a smooth one, not an abrupt crash that has you reaching for another cup.

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